
Marketing Professor, Mindfulness Facilitator, and Coach for Wellbeing and Happiness,
helping people (especially women) put themselves first, one act of self-love at a time.

CURRICULUM VITAE
EDUCATION
Ph.D. (Marketing), Florida International University, Miami, FL (May 2021)
M.S. Business Administration, Universidade Estadual do Ceará-UECE, Fortaleza-CE, Brazil (Fall 2012)
B.A. Business Administration, Universidade Estadual do Ceará-UECE, Fortaleza-CE, Brazil (Summer 2002)
ACADEMIC POSITIONS
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Assistant Professor of Marketing, The University of Tampa (Fall 2024 - ongoing)
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Assistant Professor of Marketing, Gardner-Webb University (Fall 2021 - Spring 2024)
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Visiting Scholar, International Business, Florida International University (Spring 2016 -Summer 2017)
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Instructor, Business Administration, Centro Universitário Christus (UNICHRISTUS), Brazil (Spring 2013 – Spring 2016)
AWARDS AND RECOGNITIONS
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Sykes College of Business Course Release for Research, 2025
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Best Paper Award (Mindful Marketing Institute Conference), 2024
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Best Paper (Branding) Award (SMA Conference), 2022
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CIBER Faculty Professional Development in International Business and Happiness in Thailand by Deepak Ohri- Fund (FIU), 2022
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Grant-Seeking Reassignment Award (GWU), 2022
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AIB Junior Faculty Consortium Travel Stipend Award (Boeing Institute of International Business - AIB), 2022
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GPSC Above and Beyond Award (FIU), 2021
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Outstanding Student Life Service Award (FIU), 2020
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AMS Doctoral Consortium Fellow, 2020
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Three Minute Thesis (3MT, FIU), Finalist, 2020
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Let’s Talk About Service (LTAS) Scholarship, 2019
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Graduate & Professional Student Committee Travel Fund (FIU), 2018, 2019
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Best Poster Presentation Award (GSAW, FIU), 2019
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Top Student Paper Award (AMTP), 2019
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Best Paper Award (FEA/USP), 2012
RESEARCH GRANTS
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Transformative Consumer Research Grant (TCR-ACR- AMA) ($3,000), 2025
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Research Innovation and Scholarly Excellence Grant (UTampa) (14,966.40), 2025
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Character Lab Research Network In-kind Grant ($35,000), 2023
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Brazilian National Council for Scientific and Technological Development-CNPq ($ 4,500), 2023
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Godbold Endowment Research Initiative ($2,400), 2023
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Transformative Consumer Research Grant (TCR-ACR-AMA) ($1,500), 2022
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Gardner-Webb University Research Grant ($2,000), 2022
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FIU CIBER Research Award (FIU) ($2,000), 2020
INVITED TALKS
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When Life Feels Heavy: The Power of Self Love, Speaker for Awareness, Courage & Love Global Project (October 2025, online-international)
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The Power of Love: A New Paradigm for Business and Leadership, Speaker at the World Happiness Foundation Happiness Fest (March 2025, Pinecrest, FL)
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Strengthening Community Well-Being: A New Era of Collective Happiness, Panel at the World Happiness Foundation Happiness Fest (March 2025, Pinecrest, FL)
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The Power of (Re)Connection, Speaker at the Unleash the Whole You by Transforming Wings of Healing (April 2024, Charlote, NC)
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Women Who Thrive: Empowered Growth Trough Flow, Panel at the World Happiness Foundation Happiness Fest (March 2024, FIU, FL)
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Social Media & Mindfulness: From the Fear of Missing Out (FOMO) to the Joy of Missing Out (JOMO), Roundtable at the World Happiness Foundation Happiness Fest (March 2024, FIU, FL)
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Mindfulness in the workplace (MMC), Graduate Wellness Management Course (June 2024, FIU, FL)
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Mindfulness in the workplace (I75), Graduate Wellness Management Course (June 2024, FIU, FL)
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ABC Model of Happy Business (March 2023, Happiness Fest, FL)
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How Mindfulness Can Help You (for an addiction recovery group) (May 2022, Epiphany Family Services, NC)
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Mindfulness in the Workplace, SIPAT – LATAM airlines (November 2020, Brazil, online)Starting a mindfulness practice, Brave Zone Session (September 2020, FIU, online)
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Mindful ways to be happier today, FIU Business Virtual Happy Hour (August 2020, FIU, online)
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Mindfulness Practices in Moment of Crisis, MBA Class (April 2020, FIU, online)
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Mindful Moment, Power Up Women's Leadership Conference (March 2020, Miami, FL)
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Mindfulness in Consumer Behavior, LTAS Workshop (December 2019, Fordham University, NY)
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Mindfulness, Faculty Power Up Circle (November 2019, FIU, FL)
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Mindfulness in Healthcare, MBA class (November 2019, FIU, FL)
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Mindfulness at Workplace (August 2019, UNICHRISTUS, Brazil)
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Mindfulness at Workplace (July 2019, UNEC, Brazil)
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Academic International Research (August 2017, UNICHRISTUS, Brazil)